Our Selling
Methodology
Our Expertise is your advantage.
Widespread Advertising Strategy
Our advertising budget spans multiple platforms with extensive reach to the right qualified buyers. We study where most recent buyers come from, placing focus on their home markets.
One-Of-A-Kind Marketing
We don’t stop short of creating truly customized collateral. Instead of using templates that make your listing sit in the crowd, our team creates its’ own unique brand pieces to ensure maximum visibility.
Long Term Experience
Continuously refining process over the past 15+ years, we have identified effective solutions to reach our common goal. We streamline our process and set benchmarks that are efficient.
Efficient 96.8% Closing Ratio
While any salesperson can list your property, not all are adept at reaching the closing table. We are skilled negotiators, organized and efficient. We sell the vast majority of homes we list, and for high prices.
Step No.01
Preparation
Familiarize yourself with similar available homes and recently sold homes.
Discuss market trends and seasonal considerations to select list price.
Select a real estate attorney who will provide useful information.
Repair items and clean home in preparation for photography & video.
Stage home, or have a professional offer guidance as to how to declutter and best organize current furnishings.
Step No.03
Reach Accepted Offer
Discuss offer(s) and counter appropriately to achieve maximum potential sale price.
Upon agreement on purchase price commence sales contract editing.
Buyer’s due diligence begins, typically including an inspection.
Terms of sale may be renegotiated if the inspection report reveals notable flaws.
Contract is fully executed by both parties and deposit is place.
Step No.02
Coming to Market
Prepare collateral, sales books, floor plans, e-newsletters, property websites, etc
List property with open house dates set in advance for a grand opening event.
Feed listing to our vast network of buyers and cooperating brokers.
Send out targeted ‘just listed’ mail to capture additional interest.
Gather information, customer comments, and statistics to analyze process and make adjustments.
Step No.04
The Final Steps
On or about closing date is set (note that NY State allows either party to adjourn closing up to 30 days).
An appraisal takes place (unless you luck out with an all cash buyer).
A final walk through typically takes place the day of, or before closing.
Closing takes place. Time to toast.
Creative Marketing
We offer a wide range of premier marketing solutions to ensure your property stands out when it counts.
HDR Photography
Premier Photography Services
In a marketplace where lead capture is driven by internet advertising, our properties are photographed with a 5-step HDR process to display true color. Our team then edits each photo in Photoshop to add touches to window clarity and overall image quality.
Property Videos
Our Film Production Capabilities
We offer high-end film production for properties as photography just isn’t enough to showcase a home in a competitive market. Our videos include aerial drone capture, neighborhood features, and overdubs or agent walk throughs for select listings.
Image Rendering
True-to-Eye Virtual Staging
When physical home staging isn’t an option our digitally rendered furniture is stunning, and indistinguishable from the real thing. Need to show a buyer what a renovated kitchen or bathroom can look like? We’ve got it covered through spot-on image rendering.
Print Material
Sales Books, Mailers, & Floor Plans that stand out.
Our variety of print material is printed on the highest end paper. Whether received by mail or at a property visit buyers know the difference. Through our curated high quality material we are able to tap an incredibly large pool of buyers.
Property Feature Website
Luxury Custom Website.
We give our properties a place to call their own, where presentation isn’t confined by standardized layouts. Online customers will be focused in on our properties, rather then a long list of options.
Widespread Advertising
We spend more on advertising then our competitors. Our goal is to guarantee that every buyer who might be interested in your home finds it with ease.
Content Creation & Planning
Social Media Campaigns
Using an array of social platforms we generate paid for advertisements and specify our demographic to touch over a hundred thousand buyers.
eNewsletter Features
Email Marketing
With a fully comprehensive list of broker contacts, eNewsletters help inspire cooperating salespeople to direct their buyers to our properties.
Mailing Campaigns
Direct, Door to Door
To broaden outreach thousands of postcards are distributed weekly to the right demographic of potential buyers.
Sales Books & Signage
Branded & Unbranded
We have eye catching open house signs and an array of sales booklets to hand off at showings.
RE Website Syndication
To Every Major Platform
We automatically syndicate. If there is a website where buyers surf for homes our listings will be there, front and center.
Broker Community Outreach
City Wide & Beyond
We reach out to brokers to attract their buyers. Our list includes every broker in NYC as well as top brokers in Miami, LA, and Philadelphia.
See what our clients have have to say
A Recent Testimonial From A Seller & Buyer
“My husband and I enlisted David and Rolan to search for a house to buy while simultaneously putting our condo on the market. From the first meeting with them we knew we had chosen the right team to guide us through the process. We spent months working with them and the entire time they were professional, knowledgeable, and hard working.
David and Rolan were constantly available to answer our questions, and diligently worked behind the scenes to make both of our deals happen. There's a lot of stress in dealing with banks, selling, buyers, and lawyers and through all of that inevitable unpleasantness, our brokers were amazing in their extremely friendly, no-B.S. approach to the entire process and ultimately they felt like our friends and allies. We ended up selling for a good profit which enabled us to renovate our new home, which we purchased for a great price. It's impossible to thank them enough!”
— NICK & ERIN (YELP & GOOGLE!)
Seller’s Guidebook
Take a peak at our guidebook for information about the sales process from list to close, as well as a few tips and tricks. You’ll also find estimated closing costs and more information.
